THE MARKETING APPROACH IS IMPORTANT TO YOU AS A SELLER!

Timing is critical in this business.  The marketing and pricing approach we suggest today may not be appropriate in six months.  The marketplace is stabilizing at the present time and we are currently experiencing a low inventory of available properties.  Interest rates are low and the marketplace remains competitive.  Homes that are realistically priced, are in desirable locations, and in good condition are the properties commanding the highest market prices and selling in the shortest period of time, some with multiple offers.

In today’s market, the best way to obtain the highest price is to create a sense of excitement, urgency and exclusivity about the property and then expose it to all qualified buyers at the same time.  This motivates prospective buyers to make their best offer immediately instead of trying to negotiate on the  listed price.  It also is a successful tool we use in attempting to secure a back-up offer on the property.  (A back-up offer serves three purposes.  First it allows us a second opportunity to sell the property if the first offer fails to come together.  Secondly, it puts the first Buyer on notice that there is someone in line to purchase this property should he fail to perform per his contract, and third in many instances it keeps the first Buyer focused and realistic on their inspection contingency.  This usually prevents them from asking for unreasonable repairs.)  Whenever market conditions permit, we try to create a situation where more than one purchaser will want to make an offer at the same time.  We have worked hard to establish a reputation of obtaining the very best prices for our clients.  Once the listing price is established, we will do everything in our power to obtain it for you in the shortest period of time possible.

The interest rates are beginning to creep up but at this time are still excellent rates.  Now is a great time to buy the home of your dreams!